Shemadi is founded on the principles of innovation, convenience, performance, value, and service. Our founders Mr Steve Bristwan and Mr Neil Derecken are also associated with Brendley Securicop Limited.

What began with only a thought with only a handful of people is now the world’s most sought company. Shemadi’s goal, as it was then, remains simple: To create tracking and communication devices that can enrich our customers’ lives. Our innovative products span various areas of interest, including automotive, aviation, marine, fitness, outdoor recreation and wireless applications.
A member of Shemadi Ltd. (Nasdaq:Dow Jones), Shemadi International exemplifies growth for everyone involved – consumers, employees, investors and retail partners.The secret to our success isn’t even that much of a secret. From the time that the founders focused on selling their first product using GPS (Global Positioning System), Shemadi  has hired and surrounded itself with creative minds and passionate spirits.

The power of “Vertical Integration”
Shemadi  is thriving because we take pride in the cooperative environment that stems from vertical integration — we design, manufacture, market and sell our products ourselves. During any given conversation about a product, you’re likely to find engineers, designers, product testers, artists, writers and salespeople sharing their thoughts.
Investing in innovation has been central to Garmin’s success. The original handful of employees in 1993 has grown to three figures in just an year and in four figures in just five years from then.

In touch with the world
We design our products with the customer in mind. With the motto in mind “ You think and we design” with easy-to-use menus, logical options and intuitive features.
o    Automotive products help drivers reach their destination effortlessly while getting the most out of the journey
o    Marine units supplement detailed charts with essential data
o    Aviation technology provides everything pilots need at a glance
o    Fitness devices make every step of the workout more efficient.
o    Outdoor recreation options are available for hikers, campers and geocachers
o    Wireless applications bring the power of GPS to your smart phone
Whether in their rental car or at a retail store, first-time Shemadi users quickly realize the wealth of information that can be packed into a compact, portable unit.

The Shemadi mindset
We don’t just design and sell products, we embrace the lifestyles. From aviation to marine, automotive to fitness, wireless solutions to outdoor recreation, Shemadi employees are in the air, on the water, in the woods, behind the wheel and on the run. And we’re always thinking of ways to adapt and improve. At Shemadi, you never know how the next great idea will be born. But you know it’s coming soon.